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Francesca Lubrino is a product owner, UX advocate and learning designer

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bene belly – product & service design

benebelly.com – Nurturing your motherhood journey

Client/Company/Project type: Self project

Project date: August 2021 – present

My role: Founder & CEO – I do it all! – UX, Customer Experience, Marketing & branding, web developer

Project Summary/About this Project: Side passion project. Came up with the idea after the pregnancy journey I had with my first child in 2021.

The challenge: Women may need to change their dietary habits multiple times throughout their motherhood journey, from conception through postpartum recovery. There is no meal delivery solution that supports a woman’s ever-changing dietary needs during this time.

Solution: bene belly aims to provide nutritious and delicious meal solutions tailored to a woman’s phase of motherhood.

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