Meet Frankie

I take complicated ideas and transform them into simple, learnable and delightful digital moments.

Francesca (Socolick) Lubrino a.k.a Frankie has a background in learning sciences, education, user experience, project management and product ownership. And she has the uncanny ability to work into any conversation that she’s a 3rd generation New Yorker.

She is currently the Director of Product & User Experience at El Toro. In her role, she leads the design of bringing new products to market that merges cutting edge data analysis with a patented 1:1 IP targeting solution for innovative digital ad delivery. Projects include political advertising platform with creative generator and data marketplace, COVID-19 contact tracing mobile app and exploration into the wild and imaginative world of AR. Oh, and there’s dogs at the office too.

Previously, she led the design and implementation of a standardized, interactive online curriculum and enterprise-level learning platform for the Girl Scouts of the USA (gsLearn). This project encompassed two main goals: 1- to deliver a reliable, on-demand digital learning service to 750,000 adult volunteers around the world and 2 – design a standardized, foundational adult-level online curriculum for all Girl Scout leaders across 112 councils. ‘gsLearn’ launched at GSUSA in the summer of 2019 after two years of research, design and evaluation under Frankie’s leadership.  As a lifelong ‘Gold Award’ Girl Scout, this was a bucket-list experience to give back to an organization which gave her so much. 

Frankie is also a professional actor (currently represented by the Helen Wells Agency) and enjoys writing and acting out with her sketch comedy troupe, Sketchy Stuff. It’s a great outlet to re-tell previous life faux pas’ and bad relationships.

Frankie received a Master’s Degree from Columbia University in Instructional Technology & Media and a Bachelor’s in Psychology, Summa Cum Laude, from the City University of New York. She was also on her high school’s bowling team and held a consistent 9th place (out of ten) for all four years… talk about accomplishments! 

Get in touch on LinkedIn. You can call her Frankie. You can also call her Francesca. Just don’t call her Fran. And it can get dangerous if you call her Franny.


Photo credit: Ari Kruger

P.S. – This was very weird to write in the third person. If you made it to the end, bless your heart.