Campaignuprising.com – Political Advertising Portal

Client/Company/Project type: Product for eltoro.com

Project date June 2019 – August 2020

My role Lead UX Designer, Product Management

Project Summary/About this Project:  Campaign Uprising is a self-service advertising portal specific to the political landscape. It includes pre-loaded 3rd party target audience data sets, a creative banner generator and a streamlined approach to campaign creation and deployment.

The challenge: How to develop an ‘easy to use’ version of our primary advertising portal tailored to the specific needs around the political advertising industry.

Solution: I created a solution inclusive of a 3rd party data marketplace (interactive map showcasing demographic data based on region) and a creative banner generator (leverage royalty-free stock photos and auto-generate creative banners in the top-5 most common sizes).